I love creating content that’s fun, engaging, and eye-catching in all the right ways. Whether it’s bold visuals, clever captions, or creative videos, I make sure it grabs attention and keeps your audience interested. From playful posts to impactful designs, I’m all about finding fresh and exciting ways to showcase your brand and keep people coming back for more.
My brand Gutidentity
Gutidentity first started out as a personal blog that quickly morphed into a video infographic making machine! I went on a mission to help others during the craziest time we have seen in our history as humans. I not only took this opportunity as a chance to improve my own health and well-being, I wanted to help others. So, I started crating content on Pinterest. It helped me turn my life around while helping others at the same time. I went from 0 followers to over 97k and counting. I’ve achieved this through what’s been the toughest years of my life but it’s through my pain and challenges, I’ve been able to help others by showing them that change is possible if we truly want it.
Now I help other people develop their content to reach a wider audience. I have a particular interest in creating content that empowers others to change aspects of their health so they can be the healthiest version of themselves.
What the previous 5 years has taught me is that we need to help each other despite being on our own journeys. Working together to develop and bring forward better innovations in natural health remedies is the way forward as many are starting to divert their attention towards natural ways of healing their bodies and improving their mental health using a holistic approach. Many are starting to see the benefit in changing aspects of their environment to reduce stress which has a major impact on all areas of our health.
So, here’s a few snapshots of how I did it. My understanding of what people want to see has helped me design and curate information in a way that catches the consumer’s eye and that provides them with the information they need in one hit! I’m a lover of memes as well for this reason.
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Yearly progress in 2021
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Pinterest's Growth from 2016 - 2024
Over the past five years, Pinterest has grown a lot, becoming a go-to place for ideas and inspiration worldwide. With over 450 million monthly users by 2023, it’s expanded by focusing on things like personalised recommendations, videos, and shopping features. It really took off during the “pandemic”, as more people turned to it for DIY projects, home décor ideas, and creative hobbies.
Pinterest has also become a powerful tool for businesses, helping them reach new audiences, showcase their products, and drive sales through visually appealing content and targeted ads. By staying in tune with what users and brands need, Pinterest has solidified itself as a favourite platform for discovery and growth.
For more info on how Pinterest has exploded over the years, check out this link https://business.pinterest.com/en-au/audience/
How Pinterest compares to other platforms
Pinterest is different from other platforms because it’s all about discovery and inspiration. While Instagram and TikTok are focused on social connections and entertainment, Pinterest works more like a visual search engine where people find ideas, plan projects, and shop for products. Unlike Facebook or X, which are driven by usually negative updates and conversations, Pinterest’s content stays relevant long-term and is more positive. For businesses, it’s a great way to reach people who are already in “buying mode” or looking to create something, making it more effective for product discovery than platforms focused on entertainment or socializing.
So, how does it stack up against other platforms?
Interested in learning more?
If you want more info on how to grow your business through engaging content, and how using Pinterest can make that happen, contact me today!