When I create video infographics, I focus on making them visually engaging and concise to grab the attention of viewers. With our attention spans getting shorter and shorter, video content is great for boosting reach since algorithms tend to favour it. By combining dynamic visuals and quick, clear messaging, I can make the content more impactful and help it perform better across platforms.
I created this video infographic to promote a product. Check out the stats as of Jan 2025 below:
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I created this video infographic to promote a product. Check out the stats as of Jan 2025 below:
Creating content with a focus on organic reach
So, basically I created this graphic that will remain on Pinterest as ‘evergreen’ content. Evergreen content on Pinterest refers to content that remains relevant and valuable to users over time, rather than being tied to specific trends, events, or seasons.
This type of content addresses timeless topics or solves ongoing problems, ensuring it continues to attract engagement and drive traffic long after it is published. Examples include how-to guides, recipes, DIY projects, fitness tips, and organisational hacks. On Pinterest, evergreen content is particularly effective because users often search for ideas and inspiration, making well-optimised evergreen Pins a steady source of visibility and clicks over time.
Fully aminated video infographics
This is the area where my Pinterest account started to attract it’s biggest following. I create video infographics using animated graphics that have improved in their complexity and functionality over the last 4 years. These are some of my earliest video infographics but their simplicity appealed to users and being video content, it was pushed up by the algorithms and shared across platforms.
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Reach a wider audience using video infographics
Video infographic content is an awesome way to grab attention and reach a wider audience. It combines eye-catching visuals with quick, easy-to-digest information, making it perfect for today’s fast-scrolling viewers. Whether you’re sharing stats, breaking down complex ideas, or telling a story, video infographics make your message more engaging and shareable. Plus, they work great across multiple platforms, helping you connect with more people wherever they are.